Remember the dot-com bubble at the end of the 1990s? This is a phenomenon of equal size and greater complexity, the researchers explain. We can assume that, as with dot-coms, when hundreds or thousands of economic proposals proliferate, only a few giants will survive, crushing and absorbing their competitors. In the transition between Web 2.0 and Web 3.0, as Baronchelli suggests, it is possible that the current economic system, where the user participates by enjoying free content while donating his data to a centralised platform that reaps huge profits, will be replaced by a model where the concept of ownership is redistributed among users. Following an observation by Matthew Ball, an acclaimed theorist of the future metaverse: if it wasn’t the New York Times, or any other print media mogul, that developed the most used news feed in the world – *spoiler* it was Facebook –, it will probably not be Facebook Meta that will develop the most frequented metaverse, or who knows what it will be called in three years, the most frequented tokenized virtual space.
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