Thierry Ehrmann, CEO and Founder of Artmarket.com and its Artprice department: “The disruptive NFT technology escapes the ‘standard’ segmentation of the art market, traditionally organized into periods, mediums, movements, etc. Coving a multitude of extremely innovative initiatives, the NFT phenomenon is spreading into numerous intermingling areas. But, looking ahead, Artprice is working on a framework that will inform players in this market about what is exchanged and about what creates value; in short, a clear and objective way of presenting the information relating to NFTs (origin, edition, supply, demand, use, etc.), information that is necessary to reassure the market”.
The best… and the not so good
For its Natively Digital: A Curated NFT Sale, which closed on 10 June 2021, Sotheby’s brought together items as diverse as creations by the collective Art Blocks, a reinterpretation of Claude Monet’s Meules painting by the artist digital Matt Kane, and a conceptual work by Rhea Myers aptly titled Secret Artwork (Content), about which the artist said “there is nothing rarer than something that doesn’t actually exist”.
Today, it is clear that NFTs represent a market that is open to all forms of hybridization, that of art and gaming, design and sport, etc.. Even if certain distinctions seem to have become obsolete, Sotheby’s still chose to sell CryptoPunk #7523 separately (it fetched $11,754,000) which suggests that some NFTs still deserve specific treatment. Such a separation, based solely on demand, would obviously benefit from an accentuation of the homogeneity of the sessions.
This does not necessarily imply excluding CryptoPunks from digital art sales just because they are profile pictures (PFPs) rather than actual works. But it should be recognized that CryptoPunks, generated by random combinations, fall better into the category of Collectibles, however unattractive this rubric may sound.
Confusion, paradoxes and limits
The confusion between the Collectibles and Art categories is partly based on price… because a profile photo purchased for several million dollars is perhaps an artwork as well. Similarly, when Sina Estavi acquired Jake Dorsay’s first tweet for $2.9 million in March 2021, he compared this piece of code to the world’s most famous work of art, da Vinci’s Mona Lisa.
The NFT market is therefore still peppered with ambiguity and paradox. Clearly on the side of decentralisation and transparency, the NFT market still harbours numerous anomalies, which Financial Times journalists Hannah Murphy and Joshua Oliver have listed in a somewhat alarmist article entitled “How NFTs became a $40 bn market in 2021“:
The unregulated space is also plagued by fraud, scams and market manipulation, especially because the real-world identities of buyers and sellers is difficult, if not impossible, to discover. Analysis by Nansen found $2 million of suspicious activity across the CryptoPunk and Bored Ape collections in the 30 days to mid-December. Some NFTs, for example, were sold at a 95 per cent discount to the average sale price, either because of mistakes by buyers and sellers, tax write-offs or some other scam exploiting unskilled users. Researchers have also warned that the market is likely being inflated by wash trading — when a trader takes both sides of a trade in order to give the false impression of demand.
Towards greater transparency
So far, there are not enough clear and transparent results to placate such suspicions. In 2021, Artprice databases listed just under 300 NFT lots sold at public auction for a total of $228 million, representing just 1.5% of the global secondary art market. Among the 100 best auction results of the year 2021 for NFTS, Artprice counted 65 digital artworks, 32 ‘collectibles’, 2 ‘digital zones’ and 1 film sequence.
But this is only the emerging part of a market that is growing at an exponential rate. The sooner the NFT marketplaces allow users to navigate with confidence by providing objective and useful information, the sooner they will reassure collectors and art professionals, and open the world of NFTs to new players.
According to thierry Ehrmann, CEO and Founder of Artmarket.com and its Artprice department: “All in all, NFTs have successfully triggered a genuine art market revolution in just a few months by flooding it with new works and providing a new sales channel. Initially by attracting young collectors and tech and cryptocurrency enthusiasts, but subsequently by attracting traditional collectors. Because, today, everyone wants to try the NFT experience. Like any revolution, this one is jerky with a lot of volatility that will attenuate over time. It is indeed perfectly natural for a new virgin space to experience a form of ‘Gold Rush’, with ingenuity and excesses at the same time. But as a Leader in Art Market Information, Artmarket.com will provide pragmatic solutions for NFT Marketplaces in order to establish the trust that is the driving force behind any exchange on the Internet, especially during this new phase of ‘art market dematerialization’. Indeed, this has always been Artmarket.com’s principal added-value: making the art market an efficient market over the years thanks to its compilation and exploitation of the most comprehensive art-focused databases in the world, providing sellers and buyers with the essential data they need for engaging in transactions with complete confidence”.
Sotheby’s has clearly understood that the Art Market is entering a new phase of very strong growth with NFTs and the metaverse. That’s why Goldman Sachs and Morgan Stanley are preparing Sotheby’s return to the Stock Exchange via an IPO. Sotheby’s has already taken the plunge by opening the Sotheby’s Metaverse https://metaverse.sothebys.com/.
Furthermore – and this is indeed irrefutable confirmation of the paradigm shift that is occuring – Sotheby’s has just announced it will accept bids in Bitcoin (BTC), Ethereum (ETH), and USD Coin (USADC) cryptocurrencies with Coinbase Commerce for the 555-carat black diamond!
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About Artmarket:
Artmarket.com is listed on Eurolist by Euronext Paris, SRD long only and Euroclear: 7478 – Bloomberg: PRC – Reuters: ARTF.
Discover Artmarket and its Artprice department on video: www.artprice.com/video
Artmarket and its Artprice department was founded in 1997 by its CEO, thierry Ehrmann. Artmarket and its Artprice department is controlled by Groupe Serveur, created in 1987.
See certified biography in Who’s who ©:
Biographie_thierry_Ehrmann_2022_WhosWhoInFrance.pdf
Artmarket is a global player in the Art Market with, among other structures, its Artprice department, world leader in the accumulation, management and exploitation of historical and current art market information in databanks containing over 30 million indices and auction results, covering more than 770,000 artists.
Artprice by Artmarket, the world leader in information on the art market, has set itself the ambition through its Global Standardized Marketplace to be the world’s leading Fine Art NFT platform.
Artprice Images® allows unlimited access to the largest Art Market image bank in the world: no less than 180 million digital images of photographs or engraved reproductions of artworks from 1700 to the present day, commented by our art historians.
Artmarket with its Artprice department accumulates data on a permanent basis from 6300 Auction Houses and produces key Art Market information for the main press and media agencies (7,200 publications). Its 5.4 million (‘members log in’+social media) users have access to ads posted by other members, a network that today represents the leading Global Standardized Marketplace® to buy and sell artworks at a fixed or bid price (auctions regulated by paragraphs 2 and 3 of Article L 321.3 of France’s Commercial Code).
Artmarket with its Artprice department, has been awarded the State label “Innovative Company” by the Public Investment Bank (BPI) (for the second time in November 2018 for a new period of 3 years) which is supporting the company in its project to consolidate its position as a global player in the market art.
Artprice’s 2020/21 Contemporary Art Market Report by Artmarket.com:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2021
Artprice by Artmarket’s 2020 Global Art Market Report published in March 2021:
https://www.artprice.com/artprice-reports/the-art-market-in-2020
Index of press releases posted by Artmarket with its Artprice department:
serveur.serveur.com/Press_Release/pressreleaseEN.htm
Follow all the Art Market news in real time with Artmarket and its Artprice department on Facebook and Twitter:
www.facebook.com/artpricedotcom/ (over 5,4 million followers)
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Discover the alchemy and universe of Artmarket and its artprice department https://www.artprice.com/video headquartered at the famous Organe Contemporary Art Museum “The Abode of Chaos” (dixit The New York Times): https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013
Contact Artmarket.com and its Artprice department – Contact: Thierry Ehrmann, [email protected]
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